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Advocacy in the Digital Age: Tips, Tools and Techniques
February 19 @ 7:30 am - 8:30 am
Embracing a digital mindset when strategically considering an advocacy campaign is becoming almost an essential in today’s digital age. Traditional advocacy efforts are often now bolstered with digital tools – social media, earned advertising, owned media, etc. – helping stakeholders strengthen and add value to their message, while also remaining competitive. Learn how to make the most of digital advocacy in your GR campaign.
Hear from Perry Tsergas, President & CEO, spark*advocacy and Dennis Matthews, Vice President, Marketing and Communications, Enterprise Canada on how to effectively lead a digital advocacy campaign, including best practices, pros and cons of using digital tools, and future trends in the space.